Name

Amanda Ruzin

VP of Experience Design

Amanda has over 15 years experience helping clients understand problems, identify patterns, overcome obstacles, design solutions, test hypotheses, and create amazing digital products. Amanda turns theory and research into actionable insights and award-winning designs that create results for her clients. Her experience extends across a range of technology, financial services, healthcare, ecommerce, and marketing clients. Amanda has a BA in History and Psychology from Carleton College and an MS in Human-Computer Interaction from DePaul University.

Choice vacation: 

Crosslake, Minnesota (my family's lake cabin).

Dream-about meal: 

Jamón Ibérico and other tapas from el Mercado de La Boqueria in Barcelona.

Favorite at-work moment: 
The “aha moment” when you see someone using your design and learn something new.
Song addiction: 

A banjo version of Thus Spoke Zarathustra (the 2001 theme).

Specialities: 
User Experience Design, Digital Strategy, User Research, Usability Testing, Content Strategy