Domino's

Founded in 1960 and headquartered in Ann Arbor MI, Domino's is the recognized world leader in pizza delivery, with a significant business in online ordering and carryout pizza. It ranks among the world's top public restaurant brands with a global enterprise of more than 12,600 stores in over 80 international markets. Wall Street has heralded Domino’s as ‘a leading edge tech company that sells pizza.’

Since 2006, HS2 has partnered with Domino’s to introduce and expand the company’s digital capabilities. From its desktop and mobile ecommerce applications to its email, SMS, MMS and Push marketing campaigns, Domino’s has earned the reputation of an e-commerce company that sells pizza.

  • Case Study: Digital Marketing
    • CHALLENGE

      With over 5,000 stores in the US, a large variety of menu options and local offers, how best to reach millions of households for the ever competitive dinner eating window? Digital marketing. Prior to working with HS2 Solutions, Domino’s primarily sent blast emails to their consumer database. In order to exponentially grow their business, Domino’s hired HS2 to take digital marketing to a higher level.

      SOLUTION

      HS2 worked in collaboration with Domino’s and their lead brand agency to build a ‘best in class digital marketing solution.’ Through a progression of technology implementation, Domino’s now operates a truly state of the art digital campaign program. Mobile responsive Email, SMS, MMS and Push communication channels provide a unique consumer experience all designed to support corporate and franchisee goals.

      RESULTS

      Domino’s now attributes greater than 50% of their orders in the US coming from the digital space.

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