Developing and implementing an analytics framework and an associated digital marketing strategy helps lay a solid foundation for building superior, complex digital experiences for B2B brands. And, it can be implemented quickly without enormous cash outlays.
As I talk to and engage with healthcare executives, one point is clear: They all want to change how to interact with their patients (customers).  Sure, some of that is driven by a want and need to increase revenue (yes, hospitals are businesses, too) and to increase loyalty thereby keeping patients in their networks. However, I can also definitively say that these healthcare executives truly care about the patients and the experiences they provide.
In today’s world of ever-accelerating innovation, nimble challengers spring up and disrupt business overnight. Keeping pace with the competition and ensuring long-term market relevance can be a daunting task. The one certain in a thick of uncertainty is that the decision to harness the power of digital to drive business results and ensure long-term market relevance is no longer a question of if, but a question of how.

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