Developing and implementing an analytics framework and an associated digital marketing strategy helps lay a solid foundation for building superior, complex digital experiences for B2B brands. And, it can be implemented quickly without enormous cash outlays.
A ubiquitous and engaging shopping experience can distinguish your brand. But there’s an art and science to creating an experience that is simultaneously succinct and immersive.
In this first part of a multipart blog post, we will introduce two key concepts that are necessary to fully understand personalization and what needs to be done to leverage the power of personalization in your organization.
As I talk to and engage with healthcare executives, one point is clear: They all want to change how to interact with their patients (customers).  Sure, some of that is driven by a want and need to increase revenue (yes, hospitals are businesses, too) and to increase loyalty thereby keeping patients in their networks. However, I can also definitively say that these healthcare executives truly care about the patients and the experiences they provide.
In today’s world of ever-accelerating innovation, nimble challengers spring up and disrupt business overnight. Keeping pace with the competition and ensuring long-term market relevance can be a daunting task. The one certain in a thick of uncertainty is that the decision to harness the power of digital to drive business results and ensure long-term market relevance is no longer a question of if, but a question of how.

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