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Psst! I can teach you a fail-proof way to lift your open rate to well above 50%, allowing you to produce some pretty spectacular trending charts and impress your marketing stakeholders. What's more: you can begin seeing results with your very next campaign. What marketing magic can accomplish this amazing feat? It's easy. Simply redefine your audience to include only those who have opened your emails in the past 3 to 6 months.
RTB. Great, that’s all the digital media world needs is another acronym. But here we are with the newest, upgraded if you will, form of online auction display advertising called Real-Time Bidding, a form of programmatic buying that’s changing the rules of the display campaign game.

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