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Developing and implementing an analytics framework and an associated digital marketing strategy helps lay a solid foundation for building superior, complex digital experiences for B2B brands. And, it can be implemented quickly without enormous cash outlays.
Investing in the purchase and configuration of an enterprise technology platform is a significant investment for any company. When you find yourself in this situation, the important thing is to focus on maximizing the value that you get from your investment.
A ubiquitous and engaging shopping experience can distinguish your brand. But there’s an art and science to creating an experience that is simultaneously succinct and immersive.
In this first part of a multipart blog post, we will introduce two key concepts that are necessary to fully understand personalization and what needs to be done to leverage the power of personalization in your organization.
Psst! I can teach you a fail-proof way to lift your open rate to well above 50%, allowing you to produce some pretty spectacular trending charts and impress your marketing stakeholders. What's more: you can begin seeing results with your very next campaign. What marketing magic can accomplish this amazing feat? It's easy. Simply redefine your audience to include only those who have opened your emails in the past 3 to 6 months.

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